Google Chrome starts blocking cookies; advertisers set to take the hit

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Google Chrome starts blocking cookies; advertisers set to take the hit

January 06, 2024, 06:35 AM

Google Chrome, which reigns dominance with over 60% market share, has ushered in a long-awaited era of increased privacy in a seismic shift that has reshaped the online sphere. Chrome launched the first phase of this historic transition on January 4th, 2024, by providing capabilities that resist third-party cookies â€“ the ubiquitous digital breadcrumbs responsible [â€¦]

The post Google Chrome starts blocking cookies; advertisers set to take the hit appeared first on Smartprix Bytes.

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