Credit: LG
- LG has launched its new OLED TV lineup ahead of CES 2024.
- The LG G4 and M4 OLED TVs promise boosted AI performance and picture brightness.
- US pricing and availability for LG’s 2024 OLED TV lineup will be announced at a later date.
I own an LG G2 OLED from 2022, and it’s perhaps the best TV viewing experience I have had in a while. In 2023, LG upgraded to the G3 OLED with a brighter display for viewing both HDR and SDR content, trumping the G2 by some margin. Ahead of CES 2024, LG is once again launching brand-new OLED TVs in the form of the LG G4 and M4 lineups. However, this year, LG’s primary focus is not better, brighter displays but Artificial Intelligence.
Like the rest of the tech industry, LG is doubling down on AI tech for its latest OLED TVs. Both the G4 and M4 lines feature LG’s new Alpha 11 AI processor to enhance image and audio quality. LG says the processor is responsible for “a 70% improvement in graphic performance and a 30% faster processing speed compared to its predecessor.â€
The company’s AI upscaling model promises to perform pixel-level image analysis to sharpen objects and backgrounds that appear blurry. AI also helps adjust and enhance colors, brightness, contrast, and sound on the TVs. Although the focus is on AI, LG also claims that it has improved brightness on the new OLED lineup, making the M4 and G4 the brightest TVs of their kind on the market.
Credit: LG
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