Instead of designing more durable phones, Google is designing Pixels with cases in mind

[phillynewsnow]

Credit: Andy Walker / Android Authority

• In an interview, one of the leads on the Pixel team said the company designs Pixel phones specifically with cases in mind.
• “90% of people use cases,” said Claude Zellweger. “We’ve begun to design the product with the case together from the beginning.”
• Interestingly, Zellweger does not mention designing phones to simply be more durable without a case.

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It’s a well-known fact that the majority of smartphone owners use a protective case of some kind. While some cases offer added functionality — such as a kickstand, a place to store credit cards, or magnetic charging — the number one reason people use cases is that phones are made of glass and break easily.

In a new interview with Inverse, Google Pixel design lead Claude Zellweger discussed how the company approaches phone design, specifically regarding case usage. Interestingly, Zellweger admits that, starting with the Pixel 8 series, Google has started designing phones with case usage in mind from the beginning.



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