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When you’re a smartphone-making behemoth, there are few points of pride bigger than shipping phones that run your company’s very own chips. But far more than just demonstrating industrial accomplishments, having your own chips can offer a big impact to your firm’s economics, as well as its ability to react agilely to shifting market demands — and this isn’t even touching on how much easier it can make software development. So it’s no surprise at all to see a company like Samsung keep up with its Exynos efforts.
Samsung may have Exynos at its disposal, but the company clearly likes to keep its options open, and also makes a ton of hardware based around Qualcomm Snapdragon processors — we even get the occasional MediaTek model, like the new Galaxy Tab S10 series. And the question of which chip is going into what hardware is probably never more contentious than when we’re talking about the next Galaxy S-series flagship.
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