Tweet
Samsung has been quietly working on its Project Moohan headset for quite some time, but details about when it will launch and how much it will cost have remained elusive until now. However, a recent report from Korean publication News Works suggests the highly anticipated XR device could make its debut on September 29 and carry a hefty price tag of between 2.5 to 4 million KRW, which translates to roughly $1,800-$2,800 after conversion.
While this Samsung Project Moohan pricing makes it cheaper than Apple’s $3,500 Vision Pro, it’s by no means an affordable option for most consumers. More importantly, it positions Samsung’s headset in a particularly awkward space in the XR market. The pricing makes it approximately four times more expensive than the Meta Quest 3, which has already established itself as a solid VR gaming platform with a robust app ecosystem.
This pricing strategy creates a challenging position for Samsung’s entry into the XR space. Unless the hardware delivers exceptional performance and Android XR provides a truly revolutionary user experience, it’s difficult to see what compelling advantage the Project Moohan will offer over existing alternatives. The device sits uncomfortably between Apple’s premium Vision Pro experience and Meta’s accessible gaming-focused approach.
Samsung appears to be targeting a narrow market segment with this Samsung Project Moohan pricing strategy. The company reportedly expects to ship only around 100,000 units this year, significantly lower than typical Samsung product launches. This suggests Samsung views the Project Moohan more as a “bridgehead” for its transition to smart glasses rather than a mainstream consumer product.
The post Samsung Project Moohan pricing rumors suggest an awkward middle ground appeared first on Phandroid.
More...
While this Samsung Project Moohan pricing makes it cheaper than Apple’s $3,500 Vision Pro, it’s by no means an affordable option for most consumers. More importantly, it positions Samsung’s headset in a particularly awkward space in the XR market. The pricing makes it approximately four times more expensive than the Meta Quest 3, which has already established itself as a solid VR gaming platform with a robust app ecosystem.
This pricing strategy creates a challenging position for Samsung’s entry into the XR space. Unless the hardware delivers exceptional performance and Android XR provides a truly revolutionary user experience, it’s difficult to see what compelling advantage the Project Moohan will offer over existing alternatives. The device sits uncomfortably between Apple’s premium Vision Pro experience and Meta’s accessible gaming-focused approach.
Samsung appears to be targeting a narrow market segment with this Samsung Project Moohan pricing strategy. The company reportedly expects to ship only around 100,000 units this year, significantly lower than typical Samsung product launches. This suggests Samsung views the Project Moohan more as a “bridgehead” for its transition to smart glasses rather than a mainstream consumer product.
The post Samsung Project Moohan pricing rumors suggest an awkward middle ground appeared first on Phandroid.
More...
