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Vitesy has returned to IFA Berlin with an updated version of its Shelfy smart device, a gadget designed to help families cut food waste, save money, and keep fridges smelling a little less… adventurous. The refreshed Shelfy introduces new features aimed at boosting performance and sustainability, while keeping its focus on extending food life and reducing bacteria.
The launch comes at a time when food waste in Germany alone totals more than 10 million tonnes annually. Vitesy positions Shelfy as both a financial ally for households and a greener alternative to tossing out spoiled produce.
What’s New This Time Around
The upgraded Shelfy brings a handful of refinements over the original release. Most notable are a new color option, improved battery performance, and the addition of blue LED lighting, which enhances the device’s photocatalytic process for tackling bacteria and odors. The improved charging cycle means less time tethered to a cable and more time keeping the fridge environment clean.
The Shelfy will be available from September 16, 2025, directly from Vitesy at a retail price of £119, with a launch offer set at £109.
Freshness on Autopilot
At the core of Shelfy is its advanced photocatalytic technology, which removes up to 97.5% of bacteria in the fridge’s air within just 10 minutes and reduces odors, whether fish, cheese, or last night’s leftovers, by around 80%. By neutralizing ethylene gas, the device slows down ripening, giving fruits and vegetables as much as 12 extra days of shelf life.
This means fewer forgotten cucumbers turning to mush and fewer trips to the grocery store, small victories that add up quickly.
Key Features at a Glance
- No filter replacements: A washable ceramic-coated filter that avoids recurring costs and waste.
- Smart sensors: Tracks fridge temperature and door openings to fine-tune energy efficiency.
- Blue LED light: Boosts photocatalysis efficiency.
- Three adaptive modes: Eco, Crisper, and Performance settings for different needs.
- Battery life: Up to three weeks per charge via USB-C.
- Full app integration: The Vitesy Hub app delivers fridge analytics, storage advice, and energy tips.
- Smart home support: Works with Google Assistant and Amazon Alexa.
Built for Sustainability
Vitesy has engineered Shelfy with a zero-waste mindset, avoiding glue and harmful chemicals in production, using plastic-free packaging, and working with sustainability partner UP2You. It’s a compact solution that reflects a broader eco-conscious philosophy.
With rising grocery prices, the company frames Shelfy as less of a gadget and more of a one-time investment that can pay for itself by reducing spoiled food. For eco-minded households, that makes it both a practical and environmentally friendly kitchen upgrade.
More details can be found on Vitesy’s official website.
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