Password sharing isn?t killing Netflix, streaming fatigue is
 

Password sharing isn?t killing Netflix, streaming fatigue is



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Opinion post by
Dhruv Bhutani


Netflix took the world by surprise when it announced its first-ever drop in subscriber counts earlier this month. Dropping 200,000 subscribers after a decade of growth is no joke. The poster child of streaming services has been on a spree of content creation, acquisition, and subscriber growth for years. However, even if you leave aside the COVID-induced growth in memberships, and its subsequent slowdown, a drop in viewership was a long time coming. Call it subscription fatigue or a flawed content strategy, Netflix?s dip could be a cautionary tale and learning lesson for practically every streaming service. Here?s why.




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