Re: Microsoft starts to take Windows Mobile seriously
I think if Msoft actually put some advertising money behind WinMo & used some marketing strategy, they'd do much better than they're doing, now. Seeing how Google is teaming up to push Droid, it makes me wonder why Msoft has never done anything like that in the past... plus, why the heck is it that every carrier's version of a WinMo phone gets its own name? It makes it difficult to market the phones that way. This is one of the reasons General Motors is paring down the number of brands they have. It was simply too difficult and expensive to advertise for five varieties of the same friggin' product. No matter how good your Saturn Astra is, if no one has ever heard of it, it won't sell. So... next time you're out & about, ask a stranger if they know what a Touch Pro is. Better yet, ask if they know the differences between a Touch Pro & a Tilt.
If Msoft were to really take something out of Apple's playbook, it should be brand management. At that, Msoft truly sucks.
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