Palm hires Apple vet Jeff Zwerner as new SVP of Brand Design
by
Donald Melanson
It's no secret that Palm has plenty of Apple veterans in its upper ranks (starting right at
the top), and it looks like there now may be even more reminiscing about old times going on during lunch breaks, with the company recently announcing that it has hired Jeff Zwerner as its new Senior Vice President of Brand Design. In addition to working at Apple for a stint from 2001 to 2003 as Creative Director for Packaging and earlier from 1995 to 1996 as a Senior Art Director, Zwerner also founded the San Francisco branch of Factor Design, which has done work for Coca-Cola, Gap, GE, Hewlett-Packard, L.L. Bean, Nike, the Walt Disney Company and, yes, Apple.