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Apple may be late to the smart display game, but that?s OK

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Old 05-01-2022, 09:07 PM
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Rss Feed Apple may be late to the smart display game, but that?s OK

Apple may be late to the smart display game, but that?s OK



Credit: Apple



Opinion post by
Roger Fingas


If you haven?t heard, Apple is strongly rumored to be getting into smart displays, a field so far dominated by Amazon and Google with products like the Echo Show 8 and the Nest Hub. Assuming a product ships by the end of 2022, Apple will be even later with displays than it was with smart speakers ? this fall will mark five years since the debut of Amazon?s Echo Spot and first-gen Echo Show. By comparison, the first HomePod debuted in February 2018, a little less than four years after the original Amazon Echo.

I?m here to argue that while Apple is definitely late to the party, it is poised to gain a foothold in the market, even if the model people really want may follow a year or two later.



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