Facebook and Instagram have been pushing Reels on their users in an attempt to keep up with TikTok, and they’ve seen varying degrees of success. The company just unveiled some new features targeted at creators, and one of them will be great for people looking to maximize exposure. Facebook will bring A/B testing for its Reels, according to a new report.
A/B testing is when a creator tests different versions of their content on different sections of their audience. This is to see which version performs better. If you launch a video with two different thumbnails, you can see which one leads people to click on the video more often.
Facebook will bring A/B testing for Reels
If you’re making Reels, you’ll want to make sure that they’re reaching as many eyes as possible. Well, if you post a Reel that doesn’t do well, it might be because of one detail or the thumbnail. This is what Facebook wants to help you fix.
It’s bringing A/B testing to Reels… well, it’s more like A/B/C/D testing. When you make a Reel, you’ll be able to upload up to four different thumbnails for your videos and type four different captions. Once you post it, Facebook will show each version to separate sections of your audience for 30 minutes.
After that, the app will choose the version that got the highest engagement and make that the official video on your timeline. It’s a way to learn which types of thumbnails and captions tend to find favor with your audience.
After the testing period is up, you’ll see a report of how each version did. This way, you’ll be able to learn what works and what doesn’t.
Facebook is also bringing some other additions to Reels for creators. The platform will show you how your Reels are doing on your dashboard. The dashboard will let you take actions like deleting or hiding your posts.
Lastly, the app will extend the analytics view from 28 days to 90 days. So, you’ll be able to see how your Reels performed over the past roughly three months. These changes are rolling out now.