While people will likely be languishing over Prime Video bringing ads to the service in 2024, the Disney+ ad-supported tier appears to be popular. Or at the very least, subscribers are fine with it because it means they can spend less money per month to have it. The $7.99 per month tier of Disney’s streaming service saw a big increase in subscribers following its launch in late 2022.
Subscribers would probably prefer there wasn’t an ad-supported tier at all and Disney+ was simply less expensive. But streaming service ads are usually far and away better than commercials you see on cable TV. As a lot of the time they can be shorter and there’s not as many of them. Which is probably why Disney+ subscribers will deal with ads if it means less money taken out of their accounts every month.
Disney+ ad-supported tier is more popular than people realize
Whether or not people love the new tier, it’s gaining traction. So much so that half of the new subscribers Disney+ now has (since the ad-supported tier launched) went with the cheaper plan. That’s according to Disney who mentioned the metric in an official post on October 27.
Of course, there were probably subscribers who didn’t like the idea of having ads on the platform even if it was cheaper and decided to cancel. But it wouldn’t be surprising if some viewers had decided to sign up for the service because of the fact that Disney now offers a less expensive option with ads.
In short, ads on streaming services are the standard now. Not all of them have ads of course. Max doesn’t really have ads and only shows you clips from its own content. Similar to the way Prime Video does right now. Apple TV+ is the same way.