After finding out that AI cloned her voice for an ad, Scarlett Johansson takes the developer responsible to court, according to a report. Not only did the developer use her voice for the ad but also her likeness and the actress isn’t having any of it. The ad made it seem as though Scarlett Johansson was an ambassador of the developer’s app, while she had nothing to do with it.
The developer the actress is dragging to court is Convert Software, and the app in question is the Lisa AI app. With this app, the developer says that users can create AI-generated images and videos of themselves. To show off the app’s abilities, Convert Software used the AI-generated voice of popular actress Scarlett Johansson.
Convert Software not only made use of an AI-generated voice of the actress, but a real video where she spoke. This action is quite misleading for the audience that will view the app and doesn’t consider the actress’ desires. Here are the details on this AI impersonation case that is not new to the internet.
Convert Software is now facing a court case for using Scarlett Johansson’s AI voice clone for a misleading ad
An ad for Convert Software’s Lisa AI: 90s Yearbook & Avatar app is the cause of a court case. The plaintiff in this case is Scarlett Johansson, and she is suing because the app makes use of her likeness for its ad. The actress’s voice was used within the ad, where she told viewers some uses of the app.
Starting the 22-second ad was one of Scarlett Johansson’s behind-the-scenes footage for Black Widow. In this scene, the actress says, “What’s up guys? It’s Scarlett and I want you to come with me.” After this scene, the ad moves on to show off the Lisa AI app and its uses.
An AI-generated voice of Scarlett Johansson joins the ad, explaining the app’s usage. The voice says that the Lisa app is “not limited to avatars only” It then explains other app uses. Viewers will feel that the voice is that of Scarlett Johansson, and she is endorsing the usage of the app.
Kevin Yorn, the actress’ attorney, says that “images produced by Lisa AI. It has nothing to do with” the actress. So the ad is not only impersonating Scarlett Johansson but also misleading viewers. Convert Software is clearly in the wrong here and might face serious consequences for their actions in court.
This is not the first time that AI-generated vocals or videos of celebrities have hit the internet. As technology advances, these AI-generated vocals and videos become even more convincing and misleading. There’s no argument that this action by Convert Software is a misuse of AI technology, and regulations need to be put in place to curb this.