Fairphone wants to expand to 23 new markets and reach the â‚¬400 price point

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Fairphone wants to expand to 23 new markets and reach the â‚¬400 price point

April 05, 2024, 12:34 PM

Fairphone has so far been a niche player with its focus on modularity, reparability, and sustainability, but the company now has a new CEO and wants to make much bigger waves than before. Reinier Hendriks, the new boss, worked at Vodafone and KPN in the past, and joined Fairphone from Leaseweb. While he doesn't have experience in smartphone making per se, he thinks his role is all about "understanding the customer", and that's the same in all industries.

Hendriks has big plans for the brand. Fairphone will launch in 23 additional markets this year, with Austria and Switzerland already...

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