You wonâ€™t like this, but Netflixâ€™s password-sharing crackdown worked

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You wont like this, but Netflixs password-sharing crackdown worked

April 19, 2024, 03:21 PM

Credit: Netflix
Netflix added 9.33 million customers in the first quarter of 2024.

This influx of new subscribers is attributed to the companyâ€™s password-sharing crackdown and a strong slate of original programming.

The streamer plans to cease reporting subscriber numbers in Q1 2025.

Last year, Netflix implemented a crackdown on password sharing in an effort to boost subscriber growth. Although users hated the idea and company executives feared backlash, Netflixâ€™s move has been a resounding success.

Bloomberg reports that Netflix saw a 9.33 million jump in customers in the first quarter of 2024. Analysts predicted the streamer would add around 4.84 million by this time, meaning Netflix nearly doubled estimates.

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You wont like this, but Netflixs password-sharing crackdown worked