Google is feeling pretty pumped about a new way of showing you ads on YouTube

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Google is feeling pretty pumped about a new way of showing you ads on YouTube

April 26, 2024, 09:26 AM

Credit: Edgar Cervantes / Android Authority
Google says its experiment with â€œpause adsâ€ on YouTube has yielded some very positive results.

The company calls it â€œa new non-interruptive ad format.â€

At present, YouTube is testing pause ads on smart TVs.

YouTube users are increasingly dissatisfied with the current state of ads on the platform. However, rather than addressing these concerns, YouTube seems intent on expanding its ad presence during video playback.

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