Apple says sorry after poorly received iPad Pro ad ‘missed the mark’

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  • phillynewsnow
    Site Moderator - Staff

    • Oct 11
    • 18074
    • Pixel 7 Pro
    • Android
    • Metro PCS
    #1

    Apple says sorry after poorly received iPad Pro ad ˜missed the mark




    Credit: Apple
    • Apple has apologized for a new iPad Pro video ad it posted online.
    • The ad shows a hydraulic press crushing musical instruments, camera lenses, and more.
    • The company acknowledged that it “missed the mark” with this video.



    Apple released a controversial video ad for the iPad Pro this week, showing a variety of objects being crushed by a hydraulic press. Now, the company has reportedly apologized for the spot and confirmed it won’t be running the ad on TV.

    The ad showed everything from a piano and record player to an arcade cabinet and DSLR camera lenses being crushed. An iPad Pro emerged once the hydraulic press was raised. The video drew a negative response from many internet users, particularly creators. Some users felt that Apple was effectively crushing symbols of human creativity, while others drew unfavorable comparisons to Apple’s acclaimed 1984 ad.



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