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- Google’s been up to some colorful rebranding this summer, starting with its G logo.
- Last month, we started noticing a new rainbow-colored star popping up for Gemini’s icon.
- Today Google has started using the new rainbow Gemini look for its X account.
A fresh splash of color can really change everything. Whether you’re taking the daring step of dyeing your hair blue or just slapping a fun yellow case on your phone, the right color in the right place can be very impactful. Google is one company that’s no stranger to colorful displays, having embraced a rainbow palette for its corporate branding decades ago. Here in 2025, we continue to see that rainbow peek out from cloud after cloud, and today we’re checking out the latest way it’s bringing a little more color to Google’s product offerings.
Back in May, Google introduced a fun new gradient design for its G logo’s multi-colored spread, but more recently we’ve been tracking efforts to introduce some extra color to Gemini. So far, Gemini has favored red, blue, and purple hues, and while that ultimately helps it stand out a little against the rest of Google’s service portfolio, it can also come across a bit dark-looking.
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