Counterpoint: Global TWS earbuds market primed for growth through 2028

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Counterpoint: Global TWS earbuds market primed for growth through 2028

July 03, 2025, 03:14 PM

The latest report from Counterpoint Research shows TWS earbuds sales are expected to grow by 3% in 2025 and continue to see positive demand through 2028. While the product category is entering its maturity phase i.e. peak sales and increased competition, there’s still room for growth, especially in the entry-level range for devices priced under $50.

According to Counterpoint, emerging markets will drive growth in the coming years as we see a decline in demand for premium TWS earbuds priced above $150.

Global TWS Market Sales Share of Top 5 Brands, 2024 vs 2025 (Expected)

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