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Samsung surprised everyone by keeping the Galaxy Z Flip 7 price unchanged, despite rising component costs and global tariff uncertainty. It’s an unusual move, especially for a product category known for premium pricing. The key to this pricing strategy appears to be Samsung’s decision to use its in-house Exynos 2500 chipset across all models, including those in the US.
That’s a big shift. Samsung has typically relied on Qualcomm Snapdragon chips for its foldables. So when early rumors suggested the Flip 7 might run on Exynos, the reaction wasn’t great. Many fans were frustrated, expecting Qualcomm’s latest silicon. But now that we know the reason behind the switch, it starts to make sense.
The application processor alone can account for up to 30 percent of a phone’s total cost. By using its own chips, Samsung avoids third-party markups and gains tighter control over the supply chain. Even if the Exynos 2500 still has low production yields, Samsung sees the long-term upside in refining its chip tech now.
To be clear, the Flip 7 still isn’t cheap. But freezing the price while pushing hardware forward is a notable achievement. Samsung says the move is part of a broader push to make foldables more accessible. The Galaxy Z Fold 7 FE follows the same playbook, also running on Exynos.
If the Flip 7 performs well, we could see more Exynos-powered flagships ahead, including future Galaxy S devices.
Reservation Offer: Save Now, Win Big Later
Samsung is now taking reservations for its upcoming devices. Lock in early and get a $50 Samsung Credit, plus eligibility for up to $1,150 in extra savings. You’ll also be entered to win a $5,000 Samsung Credit sweepstakes.
Reserve your spot now to secure early access before launch.
Note: this article may contain affiliate links that help support our authors and keep the Phandroid servers running.
The post Samsung kept the Galaxy Z Flip 7 price steady thanks to Exynos appeared first on Phandroid.
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That’s a big shift. Samsung has typically relied on Qualcomm Snapdragon chips for its foldables. So when early rumors suggested the Flip 7 might run on Exynos, the reaction wasn’t great. Many fans were frustrated, expecting Qualcomm’s latest silicon. But now that we know the reason behind the switch, it starts to make sense.
The application processor alone can account for up to 30 percent of a phone’s total cost. By using its own chips, Samsung avoids third-party markups and gains tighter control over the supply chain. Even if the Exynos 2500 still has low production yields, Samsung sees the long-term upside in refining its chip tech now.
To be clear, the Flip 7 still isn’t cheap. But freezing the price while pushing hardware forward is a notable achievement. Samsung says the move is part of a broader push to make foldables more accessible. The Galaxy Z Fold 7 FE follows the same playbook, also running on Exynos.
If the Flip 7 performs well, we could see more Exynos-powered flagships ahead, including future Galaxy S devices.
Reservation Offer: Save Now, Win Big Later
Samsung is now taking reservations for its upcoming devices. Lock in early and get a $50 Samsung Credit, plus eligibility for up to $1,150 in extra savings. You’ll also be entered to win a $5,000 Samsung Credit sweepstakes.
Reserve your spot now to secure early access before launch.Note: this article may contain affiliate links that help support our authors and keep the Phandroid servers running.
The post Samsung kept the Galaxy Z Flip 7 price steady thanks to Exynos appeared first on Phandroid.
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