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Credit: Edgar Cervantes / Android Authority
- Google is reportedly having trouble securing revenue from its Google TV platform.
- It has now resorted to lowering its commissions on ad spaces to incentivize advertisers.
- Google is facing heat from competitors such as Samsung’s Tizen, LG’s WebOS, Roku, and Amazon’s Fire OS in the US.
Back in 2020, Google merged its Android TV and Chromecast efforts and launched a Google TV interface aimed at increasing discovery. While its focus to promote relevant content — basically based on your preferences and watch history from various streaming apps installed on the TV — has ramped up, Google has also worked hard to continuously inject ads to generate revenue streams other than licensing fees paid by TV manufacturers.
However, the efforts do not seem to be working much in Google’s favor. As per a recent report by The Verge (paywalled), the tech giant, whose most significant revenue source is advertising, is struggling to make enough money from ads on the TV platform.
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