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Google is making significant AI Mode changes that could be a game-changer for publishers. Publishers have been watching their traffic disappear into AI-generated answers. According to a recent post on X by Robby Stein, Google’s VP of Search, the company is rolling out updates. These updates will display more links within its AI responses.
This move comes at a crucial time. Publishers are struggling with declining traffic as users increasingly turn to AI for quick answers. They’re clicking through to original sources less often. Since AI Mode launched earlier this year, the feature has evolved from basic AI Overviews to a more sophisticated search experience. The AI Mode changes represent Google’s attempt to balance providing instant AI-powered results while still driving traffic to the websites that create the content.
Stein revealed that Google is working on model improvements. These will better handle inline links and train the AI to understand user intent. The AI will learn when users might want to click for additional information. It’s essentially like Google applying SEO best practices to its own AI responses. This is similar to how choosing the right anchor text helps with traditional search optimization.
The timing of these AI Mode changes feels strategic. Especially considering Perplexity’s recent launch of Comet Plus, a subscription service that actually pays partnered publishers a portion of its revenue. This puts pressure on Google, which has been expanding AI Mode to more users without a clear publisher compensation model. Google’s approach appears to be different, focusing on preserving click-through opportunities rather than direct revenue sharing.
While it’s still early to measure the impact, these AI Mode changes show Google recognizing the ecosystem between AI-powered search and the content creators who make it possible.
The post Google Announces Major AI Mode Changes to Show More Links appeared first on Phandroid.
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This move comes at a crucial time. Publishers are struggling with declining traffic as users increasingly turn to AI for quick answers. They’re clicking through to original sources less often. Since AI Mode launched earlier this year, the feature has evolved from basic AI Overviews to a more sophisticated search experience. The AI Mode changes represent Google’s attempt to balance providing instant AI-powered results while still driving traffic to the websites that create the content.
Stein revealed that Google is working on model improvements. These will better handle inline links and train the AI to understand user intent. The AI will learn when users might want to click for additional information. It’s essentially like Google applying SEO best practices to its own AI responses. This is similar to how choosing the right anchor text helps with traditional search optimization.
The timing of these AI Mode changes feels strategic. Especially considering Perplexity’s recent launch of Comet Plus, a subscription service that actually pays partnered publishers a portion of its revenue. This puts pressure on Google, which has been expanding AI Mode to more users without a clear publisher compensation model. Google’s approach appears to be different, focusing on preserving click-through opportunities rather than direct revenue sharing.
While it’s still early to measure the impact, these AI Mode changes show Google recognizing the ecosystem between AI-powered search and the content creators who make it possible.
The post Google Announces Major AI Mode Changes to Show More Links appeared first on Phandroid.
More...
