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WhatsApp’s Writing Help feature might not seem like much at first glance. But it could be the beginning of the end for Apple Intelligence. WhatsApp introduced a new artificial intelligence feature designed to help users improve how they write messages. The tool, called “Writing Help,” allows people to rephrase, proofread, or adjust the tone of their chats. Unlike Apple’s clunky approach to AI, this one actually works where people spend most of their time.
The timing couldn’t be worse for Apple. Apple Intelligence continues to struggle with basic tasks. User adoption remains disappointingly low. Meta just dropped a feature that does exactly what people actually want from AI writing assistance. The tool gives users alternative versions of what they write. It offers options in different tones like professional, supportive, humorous, or polished for grammar and clarity. The best part? It’s built right into the app where billions of people already communicate.
Meta powers the feature with Private Processing technology. This ensures that neither Meta nor WhatsApp can read users’ original messages or the suggested rewrites.
Apple Intelligence already offers a similar feature to help users rewrite text. But the implementation feels like an afterthought. It’s buried in system menus. It works inconsistently across apps. It lacks the contextual awareness that makes WhatsApp’s version actually useful. As more companies roll out practical AI tools that work within the apps people actually use, Apple Intelligence becomes increasingly irrelevant.
Writing Help will first roll out in English in select countries, starting this week. Plans include expanding globally.
The post WhatsApp Writing Help Could Be What Finally Kills Apple Intelligence appeared first on Phandroid.
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The timing couldn’t be worse for Apple. Apple Intelligence continues to struggle with basic tasks. User adoption remains disappointingly low. Meta just dropped a feature that does exactly what people actually want from AI writing assistance. The tool gives users alternative versions of what they write. It offers options in different tones like professional, supportive, humorous, or polished for grammar and clarity. The best part? It’s built right into the app where billions of people already communicate.
Meta powers the feature with Private Processing technology. This ensures that neither Meta nor WhatsApp can read users’ original messages or the suggested rewrites.
Apple Intelligence already offers a similar feature to help users rewrite text. But the implementation feels like an afterthought. It’s buried in system menus. It works inconsistently across apps. It lacks the contextual awareness that makes WhatsApp’s version actually useful. As more companies roll out practical AI tools that work within the apps people actually use, Apple Intelligence becomes increasingly irrelevant.
Writing Help will first roll out in English in select countries, starting this week. Plans include expanding globally.
The post WhatsApp Writing Help Could Be What Finally Kills Apple Intelligence appeared first on Phandroid.
More...
