Polar just dropped its answer to Whoop’s dominance in screenless fitness tracking. The new Polar Loop fitness tracker promises 24/7 health monitoring without the screen distractions or monthly subscription fees that have become standard in this space. At $199.99, it costs the same as just one year of Whoop’s cheapest plan. The big difference is you pay once and own it forever.
What Makes the Polar Loop Different
The Polar Loop fitness tracker takes a minimalist approach that should appeal to anyone tired of constant notifications. There’s no screen, no buttons, and no monthly fees. Just a lightweight textile band with Polar’s Precision Prime sensor tucked into a stainless steel buckle. The whole thing weighs just 29 grams, so you can actually forget you’re wearing it.
According to Polar, the tracker automatically monitors heart rate, activity, sleep, recovery, and training metrics around the clock. Everything syncs to the free Polar Flow app for Android and iOS, where you can check your progress whenever you want. No constant buzzing, no pressure to check stats every five minutes.
The battery lasts up to 8 days on a single charge and can store four weeks of data offline. That means you’re not tied to daily syncing or worrying about it dying during a long weekend trip.
The Real Cost Difference
Here’s where the Polar Loop fitness tracker makes the most sense. Whoop charges between $199 and $360 annually just for access to your data. That’s after you buy the actual device. Over three years, you’re looking at $600 to $1,080 in subscription costs alone.
The Polar Loop costs $199.99 once. No hidden fees, no locked features, no data hostage situation. Your health information stays yours, and you can export or delete it whenever you want. For people who’ve grown tired of subscription fatigue in fitness tracking, that’s a pretty compelling pitch.
This fits into a broader trend we’ve been tracking in our fitness tracker coverage. More companies are realizing that not everyone wants to pay monthly fees just to see their own health data. Amazfit made a similar move with their Helio Strap, and now Polar is betting that subscription-free tracking has a real market.
The Loop comes in three colors at launch: Greige Sand, Night Black, and Brown Copper. Interchangeable bands will be available for $29 each if you want to switch up the look.
Pre-orders for the Polar Loop fitness tracker start today, with shipping beginning September 10. It’s available directly from Polar’s website at $199.99 in the US, £149.50 in the UK, and €179.90 in Europe.
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What Makes the Polar Loop Different
The Polar Loop fitness tracker takes a minimalist approach that should appeal to anyone tired of constant notifications. There’s no screen, no buttons, and no monthly fees. Just a lightweight textile band with Polar’s Precision Prime sensor tucked into a stainless steel buckle. The whole thing weighs just 29 grams, so you can actually forget you’re wearing it.
According to Polar, the tracker automatically monitors heart rate, activity, sleep, recovery, and training metrics around the clock. Everything syncs to the free Polar Flow app for Android and iOS, where you can check your progress whenever you want. No constant buzzing, no pressure to check stats every five minutes.
The battery lasts up to 8 days on a single charge and can store four weeks of data offline. That means you’re not tied to daily syncing or worrying about it dying during a long weekend trip.
The Real Cost Difference
Here’s where the Polar Loop fitness tracker makes the most sense. Whoop charges between $199 and $360 annually just for access to your data. That’s after you buy the actual device. Over three years, you’re looking at $600 to $1,080 in subscription costs alone.
The Polar Loop costs $199.99 once. No hidden fees, no locked features, no data hostage situation. Your health information stays yours, and you can export or delete it whenever you want. For people who’ve grown tired of subscription fatigue in fitness tracking, that’s a pretty compelling pitch.
This fits into a broader trend we’ve been tracking in our fitness tracker coverage. More companies are realizing that not everyone wants to pay monthly fees just to see their own health data. Amazfit made a similar move with their Helio Strap, and now Polar is betting that subscription-free tracking has a real market.
The Loop comes in three colors at launch: Greige Sand, Night Black, and Brown Copper. Interchangeable bands will be available for $29 each if you want to switch up the look.
Pre-orders for the Polar Loop fitness tracker start today, with shipping beginning September 10. It’s available directly from Polar’s website at $199.99 in the US, £149.50 in the UK, and €179.90 in Europe.
The post Polar Loop Fitness Tracker Ditches Screens and Subscriptions to Take on Whoop appeared first on Phandroid.
More...