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DREO is back at IFA 2025 with an expanded lineup and a pair of new technologies aimed at making home comfort smarter, faster, and more efficient. Known as the top-selling tower fan brand on Amazon across the US, UK, and Germany, and holding the same position for heaters in the US and UK, the company is using Berlin’s biggest tech stage to underline its rapid growth in Europe.
Heating That Covers Every Corner
The spotlight is on two “firsts” in the climate-control category. Leading the charge is the Whole Room Heater 714S, which launches this September. It debuts DREO’s Advanced 3D Whole Room Heating, using 90° horizontal and 60° vertical oscillation to evenly spread warmth throughout a space. Powered by the brand’s Hyperamics tech, it reaches optimal heat in just two seconds, a welcome change for anyone tired of cold corners and chilly waits.
Coming in 2026 is the TurboPoly Fan 765S, equipped with Gyro-Sync Control & Full-Room 3D Airflow Technology. This feature doesn’t spin air around aimlessly so much as it actively directs airflow to where it’s needed, while refreshing an entire room’s air in under a minute. Think of it as climate control with GPS-level precision.
Expanding the Lineup
Alongside these new technologies, DREO is broadening its range with three fresh product categories:
- Whole-Room Heaters: Headlined by the Heater 714S, built for even distribution instead of hot spots.
- Outdoor Tower Fans: The 711S pairs TurboWind airflow with extra-wide 150° oscillation, helping patios and gardens stay cool when the temperature spikes.
- Evaporative Coolers: Available as the stand-mounted 765S and countertop 516S, both models add ultrasonic cooling mist and a quiet brushless motor to the mix.
Each category speaks to DREO’s goal of delivering comfort solutions for both indoor and outdoor living.
UK Growth and Retail Push
The UK has been a major success story for DREO. After two straight years topping Amazon’s fan and heater charts and a nearly 70% revenue increase from 2023 to 2024, the company rolled out its winter 2025 range in August. The lineup, anchored by the Whole Room Heater 714S, has already made waves, supported by a UK media launch and a retail presence expanding into Argos, Costco UK, and more.
Beyond Britain, DREO plans to establish itself in over 400 German offline retail locations by 2026 and is targeting growth across Ukraine, Romania, and the Baltic States. It’s an aggressive retail strategy that shifts the company from online dominance to full omnichannel availability.
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